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Versace Website Re-Design & Campaign

The assignment was to re-design the Versace website and create a campaign that appeals to a younger, more tech savvy audience.

The Final Result - Pets in Italy

Partnering with Pets in Italy because Versace is an Italian brand and everyone loves dogs. Pets in Italy is a resource for dog adoption and more. Fun social media posts showing dogs you can adopt wearing Versace clothes grabs people's attention and witty copy encourages pet adoption. A virtual fitting room encourages interaction with products and the website. This also extends Versace's product line to dogs. Virtual fitting room allows the user to upload a picture of themselves and their dog and try on matching outfits. Part of the proceeds go to Pets in Italy.

Pets in Italy
Versace Virtual Fitting Room for Dogs
Website re-design
Website re-design

More Design Work

Check out the rest of the design portfolio below.

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