Versace Website Re-Design & Campaign

The assignment was to re-design the Versace website and create a campaign that appeals to a younger, more tech savvy audience.

The Final Result - Pets in Italy

Partnering with Pets in Italy because Versace is an Italian brand and everyone loves dogs. Pets in Italy is a resource for dog adoption and more. Fun social media posts showing dogs you can adopt wearing Versace clothes grabs people's attention and witty copy encourages pet adoption. A virtual fitting room encourages interaction with products and the website. This also extends Versace's product line to dogs. Virtual fitting room allows the user to upload a picture of themselves and their dog and try on matching outfits. Part of the proceeds go to Pets in Italy.